Quality brand communication on social media solutions by Edan Gelt
Brand awareness marketing strategies by Edan Gelt right now: Another leading brand strategy during this pandemic, is the “Water Wipes” brand of baby products. They created a virtual group named “Early Days Club.” This group is designed to let parents interact with each other while sharing advice and tips. All while assisting each other while overcoming the challenges arising from raising a child during the pandemic. Many other brands are establishing similar communication approaches. Some online platforms offer free-for-all courses and restaurants publish their famous recipes for consumers to cook at home. Find more information on Edan Gelt.
If you’re going to try this premise, the item, service or content you provide must have value to your target customers. By delivering the value your core customer most desires, you will not only pique interest but odds are you’ll also gain a loyal customer. Why is free so powerful? Brand Awareness: By giving away a free sample of your core product, you are reaching potential customers that may not have realized your business or product line existed. When people try a product first they are more likely to buy it later because sampling fosters reciprocity and brand loyalty.
In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.
How To Improve Your Brand Communication Strategy On Social Media? Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you an edge over your competition and allow you to build trust with potential clients. Brand communication is therefore key to creating a solid and trustworthy image. Find extra information on Edan Gelt.
Video Marketing is the King of Content in 2020! Per the online site Hubspot, more than 50% of your clients/diners/shoppers want to see videos from your brand over any other type of media you are providing. It is projected that people will consume 100 minutes each day watching online videos in 2021. With the current pandemic, that number might even be higher. But you’re probably thinking, “ Edan, I am so uncomfortable making videos! What will I even say, aren’t they expensive? I just don’t know where and how to get started”.
Turn on the message app in GMB – it may be painful to answer sometimes, but this is a great way to capture leads. By engaging in messaging this gives you the power to talk to your audience in real time. These conversations are what can help your business stand out because it shows you are a real person rather than a bot or a corporate conglomerate company, that personal touch goes a long way. Don’t let the fact of being ‘live’ scare you away from messaging through your GMB. There are settings that allow an automated response so if you don’t want to be monitoring your messaging 24/7 this initial response will give your customers the response they want while you can get back to them with their exact answer the next day or during business hours.
Lead by Example: Testimonials on Google, Yelp and Facebook lend credibility to your brand. Ask your existing clients to write a review and share their experiences. Even better than written testimonials are those done in video format and shared to your Google page. Samples of your work or case studies can also be extremely helpful when closing a new client or attracting new ones. Case studies share how your product or service created value for someone else and samples of your work exhibits how you did it.
Creating a Google My Business (GMB) listing is the first and most important step to local search success. GMB offers the strongest brand impact for businesses or individuals seeking exposure locally. In fact, approximately 90% of organic searches come from Google and it complements a brand’s existing website, shows in search results and maps, and communicates with third-party platforms using Google Maps API. You need to either create a listing or ensure you have a Google business page setup. If your business is established (usually founded several years ago), it’s likely Google already has a GMB listing and you just need to claim it. Ensure your listing clearly includes what your business does, where it is, and how consumers can quickly and efficiently acquire the goods and/or services you offer. Read additional information at Eden Gelt.
Entertainment venue? Share the experience. Make your client’s hearts race or minds open. Give them a first-hand glimpse of riding a water slide or snippets of an attraction, show or new game. Let them feel the excitement of your brand. During the pandemic guests may be cautious to return – show them what you’re doing to keep them safe. Consultant? Give out free tips and tricks, a how to guide or case studies – have you seen my Edan Gelt vlog yet? I not only recommend vlogging, I also practice it.
Based on your business type, there are other platforms to share your video feed. Explore these options for even more exposure. Yelp is significant for attracting new customers. Since you have a short moment to capture a prospective client or patron – choose a professionally produced shorter video to give an overview of your business or service. Reddit is community based, similar to YouTube so it’s more work than just posting a video, you need to join a community that fits with your business and then interact and engage by posting relevant content and video feed.