Carina Hatton’s high quality startups marketing tricks today

Reliable ecommerce business marketing tips and tricks by Carina Hatton? Carina Hatton about marketing for ecommerce websites: Though there are many advantages to owning your own business, the path to becoming an entrepreneur is not so rosy. And many of the problems affect the mindset of the entrepreneur. In this episode, you’ll learn why an entrepreneurial mindset is essential. Do not let your mindset hinder your success! Stay tuned! You may not realize that the years you spend trying to climb to the next rung of the corporate ladder are precious hours lost that you could be investing into building a company you truly love. Join Carina as she speaks with Sheila Yee on how to transition from a 9-5 job and start the business of your dreams. Find out WHAT the most important page on your website is, WHY you need it & HOW to create it even if you don’t like to write. This is a super important part of your website. When someone is shopping online, they lose that face-to-face connection, right? This is what you do instead. This is your “greeting” and “welcome” to your site’s visitors so they feel like they know you. I’ll give you more details in this day’s training.

CRM sales software are very important in 2022 says Carina Hatton : The order form has been designed specifically to simplify the entire check-out process. It converts better than the typical stuff as it minimizes the drag. The templates you can find have been proven to be extremely effective by countless Ontraport ecommerce users over the years. But there’s more. You’ll also find upsell forms. Presenting a one-time offer to the customer is a great way to increase your average order value. The platform makes identifying the best way to do it a breeze. Then, all your customers have to do is click a Yes or No button based on whether they want to grab the special offer.

This software’s user interface is a mixed bag, with some people finding it too complex, while others think it is manageable, so if this is your first automation software, you may need some time to understand this software’s functionalities. Ontraport’s CRM is great for maintaining categorized lists of your prospects, it allows you to send emails and newsletters to these lists to collect their data and update them regarding your business. Email and marketing automation are the strong features of this software and some companies only use Ontraport for its automation.

Are affordable SEO services important? Carina Hatton thinks yes, and here is why : As a small business owner you are looking to attract more qualified visitors and leads to your website in order to increase your company’s revenue. SEO essentially drives “free” traffic to your site. The problem is that all your competitors are also trying to get that free traffic. Everyone wants to be on Google’s 1st page or Google’s Local 3-Pack, but there’s only a limited number of spots and too many websites competing for them. We’ll discuss the difference between an affordable search engine optimization firm and a cheap SEO company in the next few paragraphs. But first, let’s lay down a foundation on the topic of SEO and where it fits in the terms of lead generation.

Onpage Optimization: From website structure, optimized meta tags to mobile responsiveness, there are a few local SEO onpage aspects that you need to concentrate more when it comes to ranking your website locally. Ensuring these important onpage factors are in order will definitely improve your local SEO. Local Link Building: If you wonder, how local link building differs from general link building, here it’s explained. Local link building is more about placing links in locally targeted listings, blogs and news sites, and event pages. Create an effective link building strategy and keep on building relevant and useful links to your site. Having quality backlinks not just improves your site’s visibility but also drives relevant traffic to your site.

Carina Hatton on SEO for small business: It used to be that people found local businesses through the printed Yellow Pages directory (to our surprise, they still exist, lol). But in the 21st century, online directories have become the ubiquitous norm. We’ve all used Yelp to find good eats, and there are hundreds more online directories these days. These directories are termed “citations” in the SEO world and are said to account for >10% of local ranking factors. So you definitely want to be listed in as many of these as possible, and more importantly, to be accurately listed in each citation.

So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent. Find more details on https://medium.com/@carinahatton/about.

Yes, I know the studies about how long-form content can engage visitors and attract backlinks. Let’s be real. Not all of your website content is (or will be) long. Don’t pad your articles if they already convey your messages – visitors are likely to stop reading. Write long when it’s appropriate and short when it isn’t. FAQ pages are a prime example. You’ve seen short FAQ pages that simply answer very basic questions (like questions about standard shipping and refund policies). Balance that short content with content that elaborates on a topic to provide more answers (think product uses, key benefits of services, capabilities, and a whole range of insights about what you’re selling). That mix of short and longer-form content serves your audience, and in turn, search engines.